Bartlett Business Expo

Published Date

Click here to download the application and sign up to participate in the 2012 Bartlett Business Expo.

The 2012 Bartlett Business Expo is fast approaching! As previous exhibitors at the Expo,
you already recognize the tremendous value of face-to-face interaction with customers and prospects—but here is some additional information on why you will definitely want your business at the 2012 event:

• The Center for Exhibition Industry Research (CEIR) recently completed a landmark study evaluating current and anticipated changes in the marketing and sales landscape and how the use of exhibitions is evolving with these changes. One of the items identified in the study is that nearly all surveyed marketing executives, 99 percent, identified a unique value of exhibitions that is not provided by other marketing channels. The most popular value is the ‘ability to see a large number of prospects and customers over a short period of time,’ selected by 60 percent of executives.
• More than three-quarters (77%) of marketers say trade shows are “highly valuable” in helping them achieve their top sales priorities, according to results from the CEIR's “2011 Changing Environment of Exhibitions Study.” The study indicated that exhibitions help marketers realize their high-priority sales objectives, which include managing existing customer relationships, fostering relationships with prospects and generating leads. The study also found that 73% of marketers said trade shows help in realizing their marketing objectives, which include building brand awareness and promoting new and existing products.

The premier business exposition in Northeast Shelby County is the Bartlett Business Expo, which will take place on Thursday March 8, 2012 from 9:00AM-4:00PM. For the first time ever, the 2012 expo will feature an “Emerald Isle”—this is an entire corridor dedicated to energy-efficiency solution providers that can help residential and commercial consumers reduce their carbon footprint and SAVE MONEY, by implementing energy-efficient projects. Vendor booths are still available for an amazing value of only $385 for BACC member businesses. Your business can get face-to-face interaction with customers and prospects for mere pennies. Act now, and reserve your booth space by calling (901) 372-9457.

Or, view the floor plan and complete the application online by clicking here.